Holistic Marketing

HOME サービス ブログ English Blog 会社概要 HOME サービス ブログ English Blog 会社概要 お問い合わせ Holistic Marketing, which integrates marketing factors throughout the company In 2014, the Harvard Business Review (HBR) stated that ‘It’s clear that “marketing” is no longer a discrete entity (and woe to the company whose marketing is still siloed) but now extends throughout the firm, tapping virtually every function.’ （Arons, Driest and Weed, 2014: https://hbr.org/2014/07/the-ultimate-marketing-machine） And here it is noted that the organisational structure of the marketing department has remained largely unchanged. If you look at the marketing departments of some of the most common B2B businesses, you will find that some of them have stopped at the role of a single department in sales activities. Chart of sales activity flows (e.g. B2B SaaS)   Chart of the Role of Corporate Marketing (B2B SaaS) Some common challenges in this stove-piped organisation are, Inconsistency in the organisation’s appeal. Lack of